Website Design Ideas…

How To Save Thousands With A Few Website Design Tweaks

When I began my journey as a website designer, I didn’t have all the tools I needed to be successful.  Sure, I knew how to manipulate themes with code to customize them and make them look pretty.  But I didn’t understand what it meant to strategically design a website.

A strategic design not only looks pretty, it creates a user experience that gets a response.  The type of response that leads to conversions and profit.   At this point you may be asking what a strategic design looks like.  Keep reading,  I’m going to get into it and give you access to a free tool that I built to help you build an awesome strategy for your website.

HTTPS Protocol

You may be asking what I’m taking about.  All domains are hosted on http protocol.  Which means, when you buy a domain from anywhere, the address is http://yourwebsite.com.

The problem here is Google doesn’t like http:// websites anymore and is actively preferring https:// websites in the search engine results.  Also, if you’re taking payments, most major services won’t work on an http:// website for security reasons.

Paid Traffic

Organic traffic is the best!  However, it takes a while to build it.  You can use some hacks to “go viral”, but the best traffic will always be organic.  Starting out though, I would suggest paid traffic if you don’t have a strong budget.

Creating Content

Lack of good content on your website will get you destroyed by your competitors.  I’m not exagerating here, it’s harder than ever to be seen online and content is king these days.

Regular Website Updates

Google, Bing, and everyone else favors a website that updates regularly.  Even if you don’t come up in the top 5 spots, with the right content, you’ll still land on the front page.  When it comes to your website, it’s not one and done.  Especially if you’re using a DIY favorite like Wix, WordPress, Drupal, Squarespace, etc.  These sites need to be reviewed monthly at least to make sure everything is still running properly.   In addtiion, I suggest installing fresh content at least once a week.

Strategic Website Design

Building websites based on looks, not conversions is the costly side effect of DIY website design.  Your site can have a ton of bells and whistles and things that fly across the page.  However, if your design isn’t strategic, it won’t get the results you need to be successful.

Posting About Everything Else But My Business

Your copy should be entertaining and educational to your target audience.  The goal of each piece of content will vary based on your business goals and it’s place in your martketing strategy.  My biggest problem when I started writing was my content removing the jargon.  I would re-read several times and get rid of the terms my target audience either didn’t care about or understand.

These were some of the issues I was having when I started building websites, and why I had such an issue getting my website to work for me.   I put togther a checklist to help you get your website design in order.  Click the button below to access your free copy today.

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